FEATURES
THE YEAR IN FOCUS: Sponsorship practitioners have never doubted the power of association. But a survey of sector developments during recent years would show that marketers are also buying into the medium in a big way. READ MORE
IN THE NEWS:
Naming rights - Barclays may not have enough cash to sponsor the London 2012 Olympics - but it has managed to scrape together a few hundred million dollars for naming rights to the New Jersey Nets' venue. READ MORE
ARTS:
Exhibitions - The whole notion of art sponsorship has been reinvented in recent years. READ MORE
Festivals - Festival sponsorship has flourished with brands increasingly eager to benefit from the popular summer events. READ MORE
MEDIA:
The big headline as 2006 came to a close was Cadbury's surprise decision to end its association with ITV1's soap Coronation Street. READ MORE
SPORTS:
Football sponsorship - There's no question that football continues to dominate the global sports scene. READ MORE
Articles written by Hollis correspondent Andy Fry.
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